Online retail outperforms the high street
The UK online retail market grew by 17% in July, compared to July 2008, driven by continuing strong sales of clothing, accessories and electrical goods. The IMRG Capgemini Index shows e-retail sales saw a higher than average monthly growth of 16% for the month of July.
Sales of clothing remain strong, with sales up 17% year on year. The clothing index continues to outperform the overall e-retail market with an average of 20% year-on-year growth to date during 2009.
Tina Spooner, director of information at IMRG, said: “Online retail continues to outperform the high street with e-retail growth in July exceeding the yearly growth seen in July 2008. Fashion and electrical retailers reported strong growth and these remain the key drivers of the UK e-retail market.
“It is evident that online merchants are becoming more sophisticated in their marketing efforts and email communications to their customers, the result of which can be seen in higher conversion rates, particularly in the clothing sector.â€