Firms' websites neglected despite sales ambitions
A third of UK businesses admit to neglecting necessary changes to their website because they lack the time to address them, according to a leading web hosting company.
The survey of 145 UK businesses found that whilst two thirds of firms know of aspects of their website that require attention, around one third (32 per cent) repeatedly neglect making the changes in favour of spending the time on other aspects of the business.
The average small company rates their website at 6 out of 10 for effectiveness, but also aims to treble the income generated by their website during 2009.
The research, conducted by Fasthosts Internet Ltd, suggests a clear discrepancy between business owners’ online ambitions and how much time they currently invest.
As their shop window to the world, the majority of UK companies recognise that having a web presence is a vital aspect of modern business. However, the vast majority of businesses (69 per cent) are aware of aspects of their website that are in need of attention. 1 in 4 companies (27 per cent) are unhappy with their website design and a further 25 per cent are concerned that their website lacks methods to communicate with customers. 1 in 5 (20 per cent) seek additional ecommerce functionality, 18 per cent need to replace outdated images, and around 1 in 10 wish to replace their entire website.
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