Travel firm targets growth after rebrand

Good Travel Management has undergone an extensive rebrand – including a new website and a new logo – as it targets further growth. The travel firm unveiled a new logo which it hopes will represent the ambition and development of the business. A new website has also been launched as a resource hub full of useful content for customers and visitors alike. A business travel blog features best practice ideas and thought leadership, as well as free downloads such as guides and templates to help make life easier for those managing business travel. This comes alongside the promotions of Julie Ornsby and David North who both bring their focus and vision to the directorate board from long standing management positions. Another new appointment is Wayne Durkin to head up the marketing, sales and account management teams. Wayne joins Good Travel Management with more than 20 years knowledge of corporate travel and brings with him heaps of experience to share with customers. What’s more, Good Travel has also relocated offices from West Hagley to the Innovation Centre at Longbridge. Managing director Kevin Harrison said: “The company has gone from strength to strength, particularly over the last decade. “In 2005 we saw sales of £1.6 million. Compare that to a turnover of £18 million in 2015 and it clearly demonstrates how we’ve expanded our business dramatically. “We are moving in an exciting direction and felt it was the perfect time to update our image with our new brand.”