Midland Heart shortlisted for marketing excellence award

The communications team at housing and care organisation Midland Heart is celebrating after being shortlisted for an award at the Chartered Institute of Marketing (CIM) Excellence Awards for an innovative campaign involving the safeguarding of its customers. The team is poised to scoop the `Not for Profit award` which recognises the success of marketing campaigns made on a limited budget. The hard hitting campaign, ‘every contact counts’, was launched internally to staff to highlight the importance of protecting customers and building knowledge of what they should do if they suspect abuse of any kind taking place. Winners will be announced on 23 February.